GRACE COFFEE CO.

Rebl Theory Logo
client: Grace coffee co.
role: brand & creative direction
year: 2020

Grace Coffee aims to fill both the mugs and hearts of people across the globe. Our subscription gives you the benefit of drinking premium, organic fair-trade coffee, while helping rescue a child from extreme poverty.

We’re working alongside Compassion International in a way that allows each coffee subscription to directly impact a specific child in a developing country. So you won’t just know the cause you’re supporting, you’ll see the actual child you’re helping to support.

The objective, vision, and heart of this mission is to deliver quality coffee, with eternal purpose. Know, that with every sip you take,you’re making a profound impact on the life of a child in need.

brand direction

PRIMARY LOGOTYPE
ALTERNATE/SECONDARY LOGOTYPE
PRIMARY icon
ALTERNATE/SECONDARY ICON
color palette
social media avatars
social media avatars option #2
typography

APPLICATION

leading with intention

From naming to development of the logo, and ONLINE experience, this was achieved with an inviting brand identity that conveyed expertise and passion for coffee, AND THE NON PROFITS THEY SUPPORT.

verbal to visual

It was time to align THE GRACE COFFEE CO. identity and brand to their MISSION—impacting the coffee community from the quality of product to the families and NON-PROFITS THEY GIVE BACK TO AND MAKING SURE TO ALIGN COLORS AND TYPE TO VISUALLY SET THE VISUAL VOICE OF THE BRAND.

consistency is dependable

Brand recognition is not just about getting your name out there. It’s about helping consumers get to know your brand on a personal level. It’s a long-standing concept that purchasing is more an emotional decision than a practical one. WITH GRACE COFFEE CO. WE WANTED EVERYTHING FROM THE SOCIAL PLATFORM TO THE MARKETING MATERIALS TO HAVE THE SAME CONSISTENT AND COHESIVE
VOICE.

intention with color

An earthy palette is complemented by applications that use raw and natural materials, paired with premium print
finishes AND PRODUCTS to capture the idea of ORGANIC INTEGRATION AND DIRECTION.

TESTIMONIAL

Tyler FROM REBL THEORY not only brought loads of creativity into the design process but also operated with such a high level of professionalism. Anyone who has seen our BRANDING is taken back at how beautifully he was able to weave our story and meaning into the branding DIRECTION for the company.

— GABRIEL CONTE (CEO AND FOUNDER OF GRACE COFFEE CO.)

THE REBL THEORY

BRANDING PROCESS

we keep our process pretty simple.

WE PROVIDE INTENTIONAL AND THOUGHT PROVOKING BRANDING THAT IS FULLY CUSTOM AND REPRESENTS YOUR COMPANIES VALUES AND PERSONALITY. Below is our normal process when it comes to Brand identity development.

TIME TO REBL.

LET'S GET TO WORK

Project Budget:
services interest:
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